FACING the struggles of keeping small business afloat in a small town can be tough but one Warwick family is doing their part to make it fun.

Warwick postmaster Jeff Clark counters the corporate structure of his Australia Post outlet with the colour and enjoyment of doing what he loves with his other two businesses, Network Video and What The Pop!

Today What The Pop! celebrates one year in business and Mr Clark said the idea was borne out of necessity and a need to inject some fun into Warwick.

"The video business is dying slowly,” he said.

"We had plans to shut up shop a couple of years ago, but just happened to outlast Civic Video by about a week.

"Warwick couldn't sustain two video stores, but with Civic shutting that allowed us to stay open, but it's inevitable that it will go one day as well.”

In order to bolster the flagging popularity of DVDs in the face of widespread media digitalisation, Mr Clark and wife Tracy chose to diversify, firstly using free space in their video shop to open an ice-cream parlour.

A lack of customers saw that enterprise short-lived and the couple decided to go into movie toys and memorabilia.

"That worked,” Mr Clark said.

"And we quickly outgrew the video store, and opened up What The Pop!. "It allowed us to be creative and do what we love.

"Having four kids that have grown up in Warwick, we saw the need to do something to try and keep the kids in town entertained.

"Not all the kids are out of control, they're just bored.”

With free space back in the video store, the Clark's installed a games arcade in an effort to fill a void for Warwick's youth.

Then following a love of his own, Mr Clark started Warwick's Night Of Horrors, an interactive horror-filled maze experience.

At the last outing in 2016, Night of Horrors saw the 1500 people stream through the gates of the Warwick Showgrounds to be thrilled and Mr Clark is getting set to go even bigger this year.

"This has become a real focus for me,” he said.

"It stems from my whole family's love of horror and a good scare. We'd travel to Movieworld for their Fright Night's but not everyone can afford to do that, so we thought we'd bring a similar thing here. It's a lot of work, but it's fun work and something we love doing.”

Due to Halloween's clash with the Warwick Rodeo weekend, Night of Horrors is held in Warwick in May and the Clarks travel to Toowoomba to set up there for Halloween.

"More than 3000 people came to the Toowoomba event so we'll be doing both again this year,” he said.

"I get enormous satisfaction out of seeing so many Warwick families putting so much into their costumes and make-up for a great scary night out with the kids.

"I love that you can see how much they all enjoy it.

"Essentially all this is about my family and I having fun and involving the community to enjoy it all as well.”

Mr Clark has his eye on laser skirmish next for Warwick.

"I need to find a venue, but it's definitely something I'd like to bring here.”