FORGET Banjo Paterson, Jumpers and Jazz now has a legendary bush poet all of its own.

Together with Warwick poet Marco Gliori, the festival has revealed its newest and most lyrical attraction yet, the captivating poetry experience, Pride of Place.

Using photos by the Allora Photography Group and musical accompaniment by Colin Alley, Mr Gliori's poetry presentation pays tribute to the beauty of the Southern Downs.

Mr Gliori said the poem was inspired by former mayor, Ron Bellingham, who asked Mr Gliori to write the poem after the region's amalgamation.

"There's so much to celebrate about how the town looks," Mr Gliori said.

"It really is a celebration of the area's landscape and characters."

Jumpers and Jazz media coordinator Bette Bonney said the festival was thrilled to debut the poem.

"We are very excited that Marco approached us because it's a beautiful tribute to our region," Mrs Bonney said.

"The poem has struck a huge emotional chord. He's captured so much in so few words.

"It's memorable. It rings with people."

Mrs Bonney said she believed the display would lend a boost to local tourism.

"We're hoping this film will be shown on social media and through different tourist agencies to allow people to see this beautiful place," she said.

"We know there's lot of people who travel here for the festival, and once they're here they're so much to see and we hope to use the presentation to expand upon that."

Mr Gliori said the response the poem had already received was incredible.

"I've had messages on Facebook from people all around Australia who grew up in the district, saying 'thank you so much for that. I've always missed home.'"

The video will air from the pop-up Optus info van in the CBD during both weekends of the festival.

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